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Customer Intelligence - From Data to Dialogue

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Customer Intelligence - From Data to Dialogue S. Kelly
Libristo kod: 04878534
Nakladnici John Wiley & Sons Inc, studeni 2005
Developed from the authors' experience working with firms seeking to build better business intellige... Cijeli opis
? points 172 b
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Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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Informacije o knjizi

Puni naziv Customer Intelligence - From Data to Dialogue
Autor S. Kelly
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2005
Broj stranica 276
EAN 9780470018583
ISBN 0470018585
Libristo kod 04878534
Nakladnici John Wiley & Sons Inc
Težina 536
Dimenzije 152 x 232 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Business strategy
Computing & Information Technology > Information technology: general issues > Ethical & social aspects of IT
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