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Customer Lifetime Value

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Lifetime Value David Bejou
Libristo kod: 06739063
Nakladnici Taylor & Francis Inc, prosinac 2006
The customer lifetime value (CLV) concept is extensively changing the way today's business is manage... Cijeli opis
? points 174 b
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The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

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Informacije o knjizi

Puni naziv Customer Lifetime Value
Autor David Bejou
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2006
Broj stranica 156
EAN 9780789034366
ISBN 9780789034366
Libristo kod 06739063
Nakladnici Taylor & Francis Inc
Težina 342
Dimenzije 157 x 214 x 14

Kategorija

Economics, Finance, Business & Management > Economics
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