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Customer Loyalty

A Guide for Time Travelers

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Customer Loyalty Lyn Etherington
Libristo kod: 04777959
Nakladnici Palgrave USA, studeni 2005
The authors argue that the best strategic approach for a company or organization is to regard custom... Cijeli opis
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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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Informacije o knjizi

Puni naziv Customer Loyalty
Autor Lyn Etherington, Sionade Robinson
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2005
Broj stranica 174
EAN 9781403997630
ISBN 1403997632
Libristo kod 04777959
Nakladnici Palgrave USA
Težina 440
Dimenzije 162 x 241 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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