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Customer Relationship Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Relationship Management Ed Peelen
Libristo kod: 01325861
Nakladnici PEARSON Education Limited, rujan 2013
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marke... Cijeli opis
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Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.  Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

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Informacije o knjizi

Puni naziv Customer Relationship Management
Autor Ed Peelen
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 440
EAN 9780273774952
ISBN 0273774956
Libristo kod 01325861
Nakladnici PEARSON Education Limited
Težina 726
Dimenzije 192 x 243 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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