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Customer Satisfaction and Service Quality in Iranian Banking System

Appling the ServQual and ServPerf models to the Iranian banking Setting

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Satisfaction and Service Quality in Iranian Banking System Shahriar Shafiee
Libristo kod: 16395331
Nakladnici Noor Publishing, svibanj 2017
This book has put the customer satisfaction and service quality in Iranian Banking market into its f... Cijeli opis
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70.68 €
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This book has put the customer satisfaction and service quality in Iranian Banking market into its focal point of interest by applying the ServQual and ServPerf models to the Iranian banking setting. The present study adds to our understanding of the antecedents of customer satisfaction, in the Iranian banking market, in that it stretches beyond any similar research of its kind in Iran, in terms of the scale of the research and challenging approach it has taken towards the validity and reliability of the well-established ServQual and ServPerf models.

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Informacije o knjizi

Puni naziv Customer Satisfaction and Service Quality in Iranian Banking System
Autor Shahriar Shafiee
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 328
EAN 9783330856554
ISBN 3330856556
Libristo kod 16395331
Nakladnici Noor Publishing
Težina 505
Dimenzije 150 x 220 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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