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Customer Sense

How the 5 Senses Influence Buying Behavior

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Sense A. Krishna
Libristo kod: 12499244
Nakladnici Palgrave Macmillan, prosinac 2015
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to... Cijeli opis
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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Informacije o knjizi

Puni naziv Customer Sense
Autor A. Krishna
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 185
EAN 9781349344420
ISBN 1349344427
Libristo kod 12499244
Nakladnici Palgrave Macmillan
Težina 326
Dimenzije 235 x 158 x 17

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Business & Management > Operational research
Economics, Finance, Business & Management > Economics
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