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Customer Visits: Building a Better Market Focus

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Visits: Building a Better Market Focus Edward F. McQuarrie
Libristo kod: 06322081
Nakladnici Taylor & Francis Ltd, travanj 2008
Visits to customers by a cross-functional team of marketers and engineers play an important role in... Cijeli opis
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Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique.

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Informacije o knjizi

Puni naziv Customer Visits: Building a Better Market Focus
Autor Edward F. McQuarrie
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 256
EAN 9780765622259
ISBN 9780765622259
Libristo kod 06322081
Nakladnici Taylor & Francis Ltd
Težina 336
Dimenzije 229 x 154 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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