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Data-driven Retailing

A Non-technical Practitioners' Guide

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Data-driven Retailing Louis-Philippe Kerkhove
Libristo kod: 39439273
Nakladnici Springer, Berlin, studeni 2021
This book provides retail managers with a practical guide to using data. It covers three topics that... Cijeli opis
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50.42 €
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This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

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Informacije o knjizi

Puni naziv Data-driven Retailing
Autor Louis-Philippe Kerkhove
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2022
Broj stranica 257
EAN 9783031129612
Libristo kod 39439273
Nakladnici Springer, Berlin
Težina 562
Dimenzije 155 x 235 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Business innovation
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