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Data Warehousing

The Route to Mass Communication

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Data Warehousing Sean Kelly
Libristo kod: 04894961
Nakladnici John Wiley & Sons Inc, ožujak 1996
Though companies have amassed an enormous amount of data, they havena t always been able to use it b... Cijeli opis
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Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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Informacije o knjizi

Puni naziv Data Warehousing
Autor Sean Kelly
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1996
Broj stranica 228
EAN 9780471963288
ISBN 0471963283
Libristo kod 04894961
Nakladnici John Wiley & Sons Inc
Težina 366
Dimenzije 153 x 227 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Distribution & logistics management
Computing & Information Technology > Databases > Data warehousing
Computing & Information Technology > Computer science
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