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An examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens), bringing solutions on how we can all do our bit to bring about positive change. At a time when voting systems are flawed, fewer vote, major corporations fund campaigns and political parties battle it out, democracies are being seriously challenged and with that the prospects of a better world for all. Philip Kotler identifies 14 shortcomings of today's democracy and proposes potential remedies whilst encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. An accompanying website (www.democracyindecline.com) invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
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