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Designing Effective Web Surveys

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Designing Effective Web Surveys Mick P. Couper
Libristo kod: 02049284
Nakladnici Cambridge University Press, rujan 2008
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical ev... Cijeli opis
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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

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Informacije o knjizi

Puni naziv Designing Effective Web Surveys
Autor Mick P. Couper
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2008
Broj stranica 416
EAN 9780521889452
ISBN 0521889456
Libristo kod 02049284
Nakladnici Cambridge University Press
Težina 1100
Dimenzije 184 x 240 x 28

Kategorija

Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
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