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Designing Interactive Strategy - From Value Chain to Value Constellation

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Designing Interactive Strategy - From Value Chain to Value Constellation Normann
Libristo kod: 04085944
Nakladnici John Wiley & Sons Inc, srpanj 1998
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing idea... Cijeli opis
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Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.

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Informacije o knjizi

Puni naziv Designing Interactive Strategy - From Value Chain to Value Constellation
Autor Normann
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1998
Broj stranica 184
EAN 9780471986072
ISBN 0471986070
Libristo kod 04085944
Nakladnici John Wiley & Sons Inc
Težina 290
Dimenzije 227 x 154 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
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