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Designing Personalized User Experiences in eCommerce

Name: Designing Personalized User Experiences in eCommerce
Brand: Springer-Verlag New York Inc.
SKU: 05256139
Price: 167.74 EUR
Availability: InStock
Author: Clare-Marie Karat
ISBN: 9781402021473

Clare-Marie Karat

Jan O. Blom

John Karat

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 05256139

Nakladnici Springer-Verlag New York Inc., ožujak 2004

How do you design personalized user experiences that delight and provide value to the customers of a... Cijeli opis

Libristo kod: 05256139

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How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design ofpersonalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. §The book covers four main areas:§-Theoretical, Conceptual, and Architectural Frameworks of Personalization, §-Research on the Design and Evaluation of Personalized User Experiences in Different Domains, §-Approaches to personalization T§hrough Recommender Systems, -Lessons Learned and Future Research Questions. §This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.

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Informacije o knjizi

Puni naziv Designing Personalized User Experiences in eCommerce

Autor Clare-Marie Karat, Jan O. Blom, John Karat

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2004

Broj stranica 348

EAN 9781402021473

ISBN 140202147X

Libristo kod 05256139

Nakladnici Springer-Verlag New York Inc.

Težina 775

Dimenzije 160 x 240 x 21

Kategorija

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries

Computing & Information Technology > Computer science > Artificial intelligence > Expert systems / knowledge-based systems

Computing & Information Technology > Computer science > Human–computer interaction > User interface design & usability

Computing & Information Technology > Business applications > Enterprise software

Computing & Information Technology > Computer science > Computer architecture & logic design

Computing & Information Technology > Computer programming / software engineering