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Digital Analytics for Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Digital Analytics for Marketing Marshall Sponder
Libristo kod: 16289330
Nakladnici Taylor & Francis Ltd, listopad 2017
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital... Cijeli opis
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70.57 €
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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics p

Informacije o knjizi

Puni naziv Digital Analytics for Marketing
Autor Marshall Sponder, Gohar F. Khan
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 390
EAN 9781138190689
ISBN 9781138190689
Libristo kod 16289330
Nakladnici Taylor & Francis Ltd
Težina 804
Dimenzije 255 x 181 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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