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Digital Darwinism

Name: Digital Darwinism
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 02433239
Price: 23.2 EUR
Availability: InStock
Author: Kreutzer
ISBN: 9783642544002

Branding and Business Models in Jeopardy

Kreutzer

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02433239

Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, listopad 2014

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers ar... Cijeli opis

Libristo kod: 02433239

56 b

23.20 €

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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. Helpful tools and ideas are presented you fuel and support the necessary adaption process.