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Digital Marketing - Global Strategies from the World's Leading Experts

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Digital Marketing - Global Strategies from the World's Leading Experts Jerry Wind
Libristo kod: 04890125
Nakladnici John Wiley & Sons Inc, veljača 2001
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Win... Cijeli opis
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

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Informacije o knjizi

Puni naziv Digital Marketing - Global Strategies from the World's Leading Experts
Autor Jerry Wind, Vijay Mahajan
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2001
Broj stranica 432
EAN 9780471361220
ISBN 0471361224
Libristo kod 04890125
Nakladnici John Wiley & Sons Inc
Težina 650
Dimenzije 159 x 229 x 26

Kategorija

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
Computing & Information Technology > Digital lifestyle > Internet guides & online services
Computing & Information Technology > Computer networking & communications
Computing & Information Technology > Computer science
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