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Digital Transformation Playbook

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Digital Transformation Playbook David L. Rogers
Libristo kod: 02912582
Nakladnici Columbia University Press, travanj 2016
The fast-moving digital environment has been disorienting for traditional businesses, and many may n... Cijeli opis
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The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules-and provides practical, hands-on tools-that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

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Informacije o knjizi

Puni naziv Digital Transformation Playbook
Autor David L. Rogers
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2016
Broj stranica 296
EAN 9780231175449
ISBN 0231175442
Libristo kod 02912582
Nakladnici Columbia University Press
Težina 632
Dimenzije 171 x 237 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Economics > Economic systems & structures
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises
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