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America is the first society in history to make ethno-racial diversity an affirmative social ideal rather than viewing it as a fearful menace, as almost all other societies still do. Since the 1960s, America has pursued this ideal in many forms - not only to remedy past discrimination against minorities but also to increase diversity for its own sake. It is high time for an accounting. How diverse are we now and what can we expect in the future? Why do we, unlike the rest of the world, think that diversity is desirable and that more of it is better? What are the roles of law, politics, and informal social controls in promoting diversity?