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e-Relationship Quality Determinants on e-Loyalty in Hotel Industry

e-Customer Relationship Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga e-Relationship Quality Determinants on e-Loyalty in Hotel Industry Ali Asgari
Libristo kod: 02201993
Nakladnici LAP Lambert Academic Publishing, listopad 2013
The number of Internet users has increased at a huge rate and people have become more active with ju... Cijeli opis
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The number of Internet users has increased at a huge rate and people have become more active with just a few clicks in using the Internet. Therefore, it is important to find how Internet users could utilize a variety of aspects online. From a research perspective, the results of this study revealed the determinants of e-loyalty as three online functions derived from the offline marketing literature. In spite of this prior conceptualization of the relevant determinants in the online status, this finding can be employed as a prominent framework for further research on the association among online determinants and e-relationship quality.

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Informacije o knjizi

Puni naziv e-Relationship Quality Determinants on e-Loyalty in Hotel Industry
Autor Ali Asgari, Abu Bakar Abd Hamid
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 104
EAN 9783659467592
Libristo kod 02201993
Nakladnici LAP Lambert Academic Publishing
Težina 173
Dimenzije 150 x 220 x 6

Kategorija

Economics, Finance, Business & Management > Finance & accounting
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