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E-Service: New Directions in Theory and Practice

New Directions in Theory and Practice

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga E-Service: New Directions in Theory and Practice Roland T. Rust
Libristo kod: 06325829
Nakladnici Taylor & Francis Ltd, srpanj 2002
This text provides a collection of different perspectives on "e-Service" and a unified framework to... Cijeli opis
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This text provides a collection of different perspectives on "e-Service" and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.

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Informacije o knjizi

Puni naziv E-Service: New Directions in Theory and Practice
Autor Roland T. Rust, P. K. Kannan
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2002
Broj stranica 320
EAN 9780765608062
ISBN 9780765608062
Libristo kod 06325829
Nakladnici Taylor & Francis Ltd
Težina 454
Dimenzije 152 x 229 x 27

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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