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Election Campaigning: The New Marketing of Politics

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Election Campaigning: The New Marketing of Politics Dennis Kavanagh
Libristo kod: 04898093
Nakladnici John Wiley and Sons Ltd, kolovoz 1995
The advent of new technology and the importation of a professional communicatorsa has transformed t... Cijeli opis
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The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

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Informacije o knjizi

Puni naziv Election Campaigning: The New Marketing of Politics
Autor Dennis Kavanagh
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1995
Broj stranica 288
EAN 9780631198116
ISBN 0631198113
Libristo kod 04898093
Nakladnici John Wiley and Sons Ltd
Težina 432
Dimenzije 162 x 228 x 18

Kategorija

Place qualifiers > Europe > Western Europe > United Kingdom, Great Britain
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
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