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Electronic Commerce - Strategies and Models for Business-to-Business Trading

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Electronic Commerce - Strategies and Models for Business-to-Business Trading Paul Timmers
Libristo kod: 04891781
Nakladnici John Wiley & Sons Inc, srpanj 2000
This volume analyzes strategic marketing approaches on the basis of both marketing theory and intern... Cijeli opis
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73.72 €
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This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

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Informacije o knjizi

Puni naziv Electronic Commerce - Strategies and Models for Business-to-Business Trading
Autor Paul Timmers
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2000
Broj stranica 288
EAN 9780471498407
ISBN 0471498408
Libristo kod 04891781
Nakladnici John Wiley & Sons Inc
Težina 434
Dimenzije 153 x 230 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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