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Emerging Issues in Global Marketing

A Shifting Paradigm

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Emerging Issues in Global Marketing James Agarwal
Libristo kod: 21349517
Nakladnici Springer Nature Switzerland AG, prosinac 2018
This book examines emerging theories, frameworks, and applications of global marketing for the 21st... Cijeli opis
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This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The tr

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Informacije o knjizi

Puni naziv Emerging Issues in Global Marketing
Autor James Agarwal, Terry Wu
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 374
EAN 9783030089221
ISBN 3030089223
Libristo kod 21349517
Nakladnici Springer Nature Switzerland AG
Težina 617
Dimenzije 155 x 235 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
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