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Employer Branding for Competitive Advantage

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Employer Branding for Competitive Advantage Geeta Rana
Libristo kod: 33388578
Nakladnici Taylor & Francis Ltd, ožujak 2021
This book shows how to build and maintain a distinctive and credible employer brand, and develop a s... Cijeli opis
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This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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Informacije o knjizi

Puni naziv Employer Branding for Competitive Advantage
Autor Geeta Rana, Shivani Agarwal, Ravindra Sharma
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2021
Broj stranica 204
EAN 9780367650964
ISBN 0367650967
Libristo kod 33388578
Nakladnici Taylor & Francis Ltd
Težina 478
Dimenzije 161 x 241 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
The Arts > Industrial / commercial art & design > Product design
Society & Social Sciences > Education > Higher & further education, tertiary education
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Mathematics & Science > Mathematics > Probability & statistics
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