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Empowering Brands with Customer Integration

Classification, Benefits and Success Factors

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Empowering Brands with Customer Integration Jörg Sesselmann
Libristo kod: 09545872
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, studeni 2015
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding persp... Cijeli opis
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Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.§

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Informacije o knjizi

Puni naziv Empowering Brands with Customer Integration
Autor Jörg Sesselmann
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 99
EAN 9783658116385
ISBN 3658116382
Libristo kod 09545872
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 1607
Dimenzije 148 x 210 x 7

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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