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Engineering Legitimacy

How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Engineering Legitimacy Iva Petkova
Libristo kod: 21390165
Nakladnici Springer Nature Switzerland AG, veljača 2019
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organi... Cijeli opis
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Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.

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Informacije o knjizi

Puni naziv Engineering Legitimacy
Autor Iva Petkova
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2019
Broj stranica 188
EAN 9783030080792
ISBN 303008079X
Libristo kod 21390165
Nakladnici Springer Nature Switzerland AG
Težina 454
Dimenzije 148 x 210 x 12

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Social groups > Social groups: religious groups & communities
Society & Social Sciences > Sociology & anthropology > Sociology > Sociology: work & labour
Society & Social Sciences > Sociology & anthropology > Anthropology > Social & cultural anthropology
Economics, Finance, Business & Management > Economics > Economics of industrial organization
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