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Entering Emerging Markets

Motorola's Blueprint for Going Global

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Entering Emerging Markets Guenter Schoenborn
Libristo kod: 05281047
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, listopad 2010
This book describes the strategies and processes of a multi-national US corporation applied in enter... Cijeli opis
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This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.§

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Informacije o knjizi

Puni naziv Entering Emerging Markets
Autor Guenter Schoenborn
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2010
Broj stranica 188
EAN 9783642068584
ISBN 3642068588
Libristo kod 05281047
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 454
Dimenzije 155 x 235 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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