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Escalation of Commitment in Internationalization Processes

The Role of Bounded Rationality in the Uppsala Model

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Escalation of Commitment in Internationalization Processes Björn Röber
Libristo kod: 18164609
Nakladnici Springer International Publishing AG, studeni 2017
This unique book on international business presents a critical review of the role of bounded rationa... Cijeli opis
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This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

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Informacije o knjizi

Puni naziv Escalation of Commitment in Internationalization Processes
Autor Björn Röber
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 194
EAN 9783319691015
ISBN 3319691015
Libristo kod 18164609
Nakladnici Springer International Publishing AG
Težina 4439
Dimenzije 155 x 235 x 17

Kategorija

Society & Social Sciences > Psychology > Occupational & industrial psychology
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Operational research
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