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Essentials of Pricing Analytics

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Essentials of Pricing Analytics Haugom
Libristo kod: 32936677
Nakladnici Taylor & Francis Ltd, studeni 2020
This book provides a broad introduction to the field of pricing as a tactical function in the daily... Cijeli opis
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60.12 €
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This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

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Informacije o knjizi

Puni naziv Essentials of Pricing Analytics
Autor Haugom, Erik (Inland Norway University of Applied Sciences, Norway)
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2020
Broj stranica 280
EAN 9780367363239
ISBN 0367363232
Libristo kod 32936677
Nakladnici Taylor & Francis Ltd
Težina 520
Dimenzije 245 x 174 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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