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Ethics in Public Relations

Responsible Advocacy

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Ethics in Public Relations Kathy R. Fitzpatrick
Libristo kod: 04785197
Nakladnici SAGE Publications Inc, lipanj 2006
Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leadi... Cijeli opis
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Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leading public relations scholars offer keen insights into timely issues. The book addresses a broad range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st century public relations. The work, which focuses on the affirmative aspects of ethical practices, provides practical examples and cases that illustrate universal principles of responsible advocacy. The book also reveals consequences of unethical conduct by public relations professionals, including the potential for heightened legal regulation.

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Informacije o knjizi

Puni naziv Ethics in Public Relations
Autor Kathy R. Fitzpatrick, Carolyn Bronstein
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2006
Broj stranica 256
EAN 9781412917988
ISBN 1412917980
Libristo kod 04785197
Nakladnici SAGE Publications Inc
Težina 346
Dimenzije 229 x 155 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
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