Everywhere Commerce (E*commerce) - Global Hardback Edition

E-commerce has evolved. But the language we use to describe it hasn't.

Consumers don't just shop on websites anymore. They buy from TikTok ads, WhatsApp threads, Instagram DMs, QR codes, search results and voice notes-wherever it makes sense in the moment. Commerce today is happening everywhere, all the time.

That shift needed a name.
So we called it Everywhere Commerce. Or E*commerce for short.
(The asterisk stands for "everywhere.")

This is the first book to define and document the shift-and to offer a clear, actionable playbook for how to grow inside it.

Whether you're a founder, brand builder, marketer or operator, Everywhere Commerce helps you make sense of the modern customer journey and build a strategy that meets people where they are. Across platforms. Across touchpoints. Across time zones.

Written by Tait Pollack, Founder of the digital transformation agency Pivotal, and backed by 20+ years of hands-on experience building digital businesses, this is not a book of buzzwords. It's a field guide rooted in real-world strategy and tested frameworks.

Inside, you'll learn:

How to structure a modern business model that scales

How to stand out when everyone's shouting

How to build meaningful brand loyalty across channels

What phonetics, tone of voice, and domain choice do to your positioning

Why "Search Everywhere Optimisation" is replacing traditional SEO

How to grow without chasing fads, hacks or hustle culture

Every chapter ends with live, curated digital resources so the book stays fresh-however fast the world moves.

This book isn't about following the old e-commerce playbook. It's about writing a better one.

If you've ever felt like the term "e-commerce" didn't quite fit what you do-or if you've struggled to unify your brand across platforms-this book will resonate deeply.

Everywhere-Commerce gives you the language, the framework, and the strategy to thrive in today's fractured, fast-moving digital landscape.

Because commerce isn't happening in one place anymore.
So your strategy shouldn't either.