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Explaining Consumer Choice

Name: Explaining Consumer Choice
Brand: Palgrave USA
SKU: 04777999
Price: 55.9 EUR
Availability: InStock
Author: Gordon R. Foxall
ISBN: 9781403998620

Gordon R. Foxall

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 04777999

Nakladnici Palgrave USA, lipanj 2007

This book is the most up-to-date account of research based on the Behavioural Perspective Model of c... Cijeli opis

Libristo kod: 04777999

135 b

55.90 €

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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.