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Knjiga Export Strategy: Markets and Competition (RLE Marketing) Nigel Piercy

Export Strategy: Markets and Competition (RLE Marketing)

Jezik

Engleski

Knjiga Tvrdi uvez

Knjiga Export Strategy: Markets and Competition (RLE Marketing) Nigel Piercy

Libristo kod: 06741002

Nakladnici Taylor & Francis Ltd, kolovoz 2014

This book offers management students and managers new insights by approaching exporting from the per... Cijeli opis

Libristo kod: 06741002

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This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentr

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Informacije o knjizi

Puni naziv Export Strategy: Markets and Competition (RLE Marketing)

Autor Nigel Piercy

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2014

Broj stranica 280

EAN 9781138790193

ISBN 9781138790193

Libristo kod 06741002

Nakladnici Taylor & Francis Ltd

Težina 690

Dimenzije 156 x 234 x 28

Kategorija

Economics, Finance, Business & Management > Business & Management > International business

Economics, Finance, Business & Management > Business & Management > Sales & marketing

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