Feminism, Postmodernism, and Affect

This comparative media project attends to the §mediated form cultural objects take on, arguing that §this affects their social and political utility. §Introducing the new theories of la production §feminine and feminine mediature, this book §analyzes the strategic and creative ways that §female-directed media work to create an overlooked §space in-between for feminist politics to §develop. The utility of serial texts, specifically §the covert feminist work they carry out through §mainstream pop culture products, is discussed.§Various narrative forms crossing both media and high-§low cultural divides are interrogated: print §literature, film, and television. Throughout is a §focus on televisual texts, in particular the soap §opera long popular with women. These programs are §used to historicize various postmodern cultural §forms (and the epoch itself), feminist theories of §gender, and the affective shifts of spectatorship, §as well as shifts in textual production, audience §reception, and fandom. The argument is that §television is restructuring how people think and §feel about the world at large and gender relations §in particular.