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Field Guide to Supergraphics

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Field Guide to Supergraphics SEAN ADAMS
Libristo kod: 18097314
Nakladnici Thames & Hudson Ltd, veljača 2018
The definition of a supergraphic has changed over the last twenty years. Once, only a large decorati... Cijeli opis
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The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.Table of ContentsIntroduction • Types of Supergraphics • Corporate Projects • Wayfinding Projects • Retail Projects • Cultural Projects • Civic Projects • List of Contributors

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Informacije o knjizi

Puni naziv Field Guide to Supergraphics
Autor SEAN ADAMS
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2018
Broj stranica 384
EAN 9780500021347
ISBN 9780500021347
Libristo kod 18097314
Nakladnici Thames & Hudson Ltd
Težina 906
Dimenzije 208 x 159 x 30
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