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Agriculture is still a leading economic sector, exporter, and source of livelihood in many developing countries. Agri-business is one of the areas that attracting the attention of one and all particularly in the wake of W.T.O regime; several initiatives have been taken to tap the opportunities that have been thrown open. Marketing of Agri-outputs have become a complex venture, while value addition is rather the order of the day.Success or failure of any agribusiness rests primarily on its manager's efficiency in effective utilization of the firm's resources. The ability to manage does not surface as an inborn gift; rather, it is a skill that can and must be learned.
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