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Franchising Globally

Innovation, Learning and Imitation

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Franchising Globally I. Alon
Libristo kod: 02966229
Nakladnici Springer Palgrave Macmillan, siječanj 2014
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and fr... Cijeli opis
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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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Informacije o knjizi

Puni naziv Franchising Globally
Autor I. Alon
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 253
EAN 9781349315444
ISBN 1349315443
Libristo kod 02966229
Nakladnici Springer Palgrave Macmillan
Težina 417
Dimenzije 155 x 235 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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