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Friction/Reward

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Friction/Reward Richard Hammond
Libristo kod: 21331158
Nakladnici PEARSON Education Limited, lipanj 2019
Your customer journeys will almost certainly include unnecessary friction; those things that make it... Cijeli opis
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Your customer journeys will almost certainly include unnecessary friction; those things that make it harder than it should be for a customer to engage with you. The most powerfully successful modern customer experiences are those where the retailer, business vendor or service provider understands the relationship between friction, reward and competing alternatives.

 

Friction/Reward is your key to unlocking this new and vital approach to winning and retaining customers.

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Informacije o knjizi

Puni naziv Friction/Reward
Autor Richard Hammond
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2019
Broj stranica 216
EAN 9781292234946
ISBN 1292234946
Libristo kod 21331158
Nakladnici PEARSON Education Limited
Težina 334
Dimenzije 155 x 235 x 10

Kategorija

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business competition
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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