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From Battlefield to Boardroom

Winning Strategies for Today's Global Business

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga From Battlefield to Boardroom Dennis Laurie
Libristo kod: 04600516
Nakladnici PALGRAVE MACMILLAN, kolovoz 2001
Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many success... Cijeli opis
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63.82 €
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Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this book, strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. It includes depictions of modern day companies that have already begun executing these military orientated strategies, such as Microsoft, Nike, Disney and Amazon.com. Designed for Senior Executives and MBA students seeking fresh inspiration.

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Informacije o knjizi

Puni naziv From Battlefield to Boardroom
Autor Dennis Laurie
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2001
Broj stranica 192
EAN 9780333949900
ISBN 0333949900
Libristo kod 04600516
Nakladnici PALGRAVE MACMILLAN
Težina 432
Dimenzije 156 x 234 x 25

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
The Arts > Performing arts > Films, cinema
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Operational research
Society & Social Sciences > Society & culture: general
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