Fundamentals of Global Business

This book is intended for the global academic community - university students and professors and lecturers who are making enormous efforts to educate next generation and to make as many people as possible competitive in the global business environment. The book is not limited to university societies, it is a great way for those working in international companies to look at the structure of global business as a phenomenon and find applications in their field. The book is indispensable for young enthusiasts who intend to establish or have established their own business and seek to compete with international companies. The book reveals step-by-step the tools of a multinational company advancement and power that have been used for four hundred years since the establishment of the first multinational organization in the early 17th century.
The Fundamentals of Global Business consists of four parts, which are divided into fourteen chapters. In the first part, the reader or listener of the book is introduced to the history of global business and international economics theories. In the second part, four main types of organizing global business are introduced and detailed to the reader - international trade and export-based development, international franchises and intellectual property-based business, vertical and horizontal alliances, and foreign investments. In the third part, the reader is introduced to the diversity of business environments - economic, political, legal, cultural differences between countries, differences in labor relations, negotiations, communication. The fourth part presents the diverse aspects of global business physical distribution and procurement operations, international logistics, technical features and standards of international transportation of raw materials, components and goods, which are very significant for gaining competitive advantage and business efficiency in international competition.