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Gaining and Sustaining Competitive Advantage

Pearson New International Edition

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Gaining and Sustaining Competitive Advantage Jay Barney
Libristo kod: 02085491
Nakladnici PEARSON Education Limited, kolovoz 2013
For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of... Cijeli opis
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For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

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Informacije o knjizi

Puni naziv Gaining and Sustaining Competitive Advantage
Autor Jay Barney
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 512
EAN 9781292021454
ISBN 1292021454
Libristo kod 02085491
Nakladnici PEARSON Education Limited
Težina 1242
Dimenzije 225 x 276 x 17

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
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