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Gamification for Tourism

Name: Gamification for Tourism
Brand: Channel View Publications Ltd
SKU: 33486169
Price: 54.05 EUR
Availability: InStock
Author: Feifei Xu
ISBN: 9781845418229

Feifei Xu

Dimitrios Buhalis

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 33486169

Nakladnici Channel View Publications Ltd, svibanj 2021

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical fo... Cijeli opis

Libristo kod: 33486169

131 b

54.05 €

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Die Hurma. Birgit Krawietz

Meki uvez

120.42 €

Joga Mądrości Atkinson William Walker

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10.48 €

FROHLICHE WEIHNACHT KARL HAUS Tiskanica

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15.42 €

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.