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Gamification for Tourism

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Gamification for Tourism Dimitrios Buhalis
Libristo kod: 33550103
Nakladnici Channel View Publications, svibanj 2021
This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical fo... Cijeli opis
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This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

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Informacije o knjizi

Puni naziv Gamification for Tourism
Autor Dimitrios Buhalis
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2021
Broj stranica 308
EAN 9781845418212
ISBN 1845418212
Libristo kod 33550103
Nakladnici Channel View Publications
Težina 630
Dimenzije 161 x 240 x 21

Kategorija

Computing & Information Technology > Computer programming / software engineering > Games development & programming
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