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Geschaftsbeziehungsmanagement

Jezik NjemačkiNjemački
Knjiga Tvrdi uvez
Knjiga Geschaftsbeziehungsmanagement Michael Kleinaltenkamp
Libristo kod: 01566203
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, studeni 1996
Dieses Buch ist nicht nur für Vertriebsleiter interessant. Geschäftsbeziehungsmanagement, Key accoun... Cijeli opis
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Dieses Buch ist nicht nur für Vertriebsleiter interessant. Geschäftsbeziehungsmanagement, Key account-Management und Kundenorientierung sind heute aus der modernen Unternehmensstruktur nicht wegzudenken. Besonders für den Investitionsgüterbereich werden diese modernen Methoden in diesem Werk vertieft. Die vorgestellten Methoden, Konzepte und Instrumente eignen sich für alle Bereiche des Business-to-Business-Sektors, also für klassische Industriebranchen genauso wie für den industriellen Dienstleistungsbereich.

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Informacije o knjizi

Puni naziv Geschaftsbeziehungsmanagement
Autor Michael Kleinaltenkamp, Wulff Plinke
Jezik Njemački
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1996
Broj stranica 372
EAN 9783540616634
ISBN 3540616632
Libristo kod 01566203
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 710
Dimenzije 238 x 163 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Technology, Engineering, Agriculture > Technology: general issues > Engineering: general
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