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Global Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Global Marketing Svend Hollensen
Libristo kod: 43395422
Nakladnici PEARSON Education Limited, prosinac 2024
Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seek... Cijeli opis
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Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marketing.

It helps students analyze, select, and evaluate conceptual frameworks for effective decision-making, develop and implement market-responsive strategies, achieving global competitiveness. Updates include clarity on market selection, culture and PESTEL implications and insights into supply chain challenges, technology advancements (such as gen AI) and the future of globalization. Case studies on H&M sustainable fashion, e-scooters and McDonald's provide real-life examples of global marketing strategy and implementation.

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Informacije o knjizi

Puni naziv Global Marketing
Autor Svend Hollensen
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2024
Broj stranica 672
EAN 9781292440811
Libristo kod 43395422
Nakladnici PEARSON Education Limited
Težina 1552

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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