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Global Strategy

Creating and Sustaining Advantage across Borders

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Global Strategy Andrew Inkpen
Libristo kod: 04516084
Nakladnici Oxford University Press Inc, prosinac 2005
Global Strategy deals with the question of how firms can compete in a global environment. Andrew Ink... Cijeli opis
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69.85 €
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Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.

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Informacije o knjizi

Puni naziv Global Strategy
Autor Andrew Inkpen, Kannan Ramaswamy
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2005
Broj stranica 264
EAN 9780195167207
ISBN 0195167201
Libristo kod 04516084
Nakladnici Oxford University Press Inc
Težina 530
Dimenzije 163 x 240 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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