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Green Bundle

Pairing the Market with the Planet

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Green Bundle Magali A. Delmas
Libristo kod: 18877572
Nakladnici Stanford University Press, srpanj 2018
The market for green products has expanded rapidly over the last decade, but most consumers need som... Cijeli opis
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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package--

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Puni naziv Green Bundle
Autor Magali A. Delmas, David Colgan
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2018
Broj stranica 288
EAN 9781503600867
ISBN 9781503600867
Libristo kod 18877572
Nakladnici Stanford University Press
Težina 589
Dimenzije 152 x 229 x 28

Kategorija

Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business & the environment; ‘green’ approaches to business
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