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Green Marketing

A Case Study of the Sub-Industry in Turkey

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Green Marketing Ayca Can Kirgiz
Libristo kod: 02799660
Nakladnici PALGRAVE MACMILLAN, listopad 2015
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of... Cijeli opis
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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

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Informacije o knjizi

Puni naziv Green Marketing
Autor Ayca Can Kirgiz
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 153
EAN 9781137535870
ISBN 9781137535870
Libristo kod 02799660
Nakladnici PALGRAVE MACMILLAN
Težina 3207
Dimenzije 140 x 216 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Place qualifiers > Europe > Eastern Europe > Turkey
Economics, Finance, Business & Management > Economics > Economics of specific sectors > Environmental economics
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Development economics & emerging economies
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Business & Management > Business & the environment; ‘green’ approaches to business
Earth Sciences, Geography, Environment, Planning > The environment > Environmentalist thought & ideology
Earth Sciences, Geography, Environment, Planning > The environment > Sustainability
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