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Groupon.com - the Fastest Growing Company

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Groupon.com - the Fastest Growing Company Marsida Fani
Libristo kod: 16420828
Nakladnici Éditions universitaires européennes, svibanj 2017
This Work is an empirical study on groupon.com /it customers' elasticity demand according product ca... Cijeli opis
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This Work is an empirical study on groupon.com /it customers' elasticity demand according product categories. It embeds as well a literature review on e-commerce latest development and their role in the new digital era. Nevertheless, it is particularly analysed the role of trust and reputation in online trades. Through the Bertrand Model equilibrium it is shown what products variables ( price, category, other qualitative features) are required to reach a Nash Equilibrium in the deals offered by Groupon's Platform. The most interesting result referes on the behavioral impact these models have on customers' purchasing decisions.

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Informacije o knjizi

Puni naziv Groupon.com - the Fastest Growing Company
Autor Marsida Fani
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 84
EAN 9783330870048
Libristo kod 16420828
Nakladnici Éditions universitaires européennes
Težina 136
Dimenzije 152 x 229 x 5

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
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