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Guanxi

Name: Guanxi
Brand: Taylor & Francis Inc
SKU: 06693213
Price: 208.82 EUR
Availability: InStock
Author: Thomas Leung
ISBN: 9780789012890

Thomas Leung

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 06693213

Nakladnici Taylor & Francis Inc, kolovoz 2001

Wong and Leung (both professors of marketing, Hong Kong Polytechnic U.) present a model of marketing... Cijeli opis

Libristo kod: 06693213

506 b

208.82 €

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Wong and Leung (both professors of marketing, Hong Kong Polytechnic U.) present a model of marketing for Westerners based on the Chinese concept of guanxi, which can be loosely translated as personal relationship or connections. After comparing and contrasting Western and Chinese models of marketing, they offer a methodology, which melds por